Reasons to Create a WhatsApp Marketing Strategy
Let’s look at why you need a WhatsApp marketing strategy as part of your marketing portfolio:
- WhatsApp is a widely-used messaging platform
According to the WhatsApp blog, the platform connects over two billion users around the world, making it the most popular messaging app today. As of July 2019, MessengerPeople confirmed that WhatsApp has 1600 million active users monthly. With such a large audience base to cater to, you can leverage it the right way to engage 1:1 with your target audiences.
– People prefer using chat over phone calls
Reaching out to your audience on their preferred channel is vital in any marketing strategy. According to Business2Community, “more people use their smartphone for texting than they do for phone calls and more than 90% of American teenagers are using texting or SMS services.”
Optimally using chat is crucial to communicating with your target audiences. Having a brand account on WhatsApp can ensure you are available at all times to users and they can reach out at their convenience.
Your target audience is already on WhatsApp
According to Experian marketing Services:
- WhatsApp has a median age of 36
- 71% of users are in the age bracket of 18-44
According to Sumo.com, WhatsApp is now picking up pace with American users, and “As a marketer armed with this information, you face two scenarios. You market to an international audience, so WhatsApp needs to be on your radar ASAP. You market to the American audience, so you have the opportunity to be an early adopter.”
As the app has a global user-base, it is a go-to platform for diverse audience segments, whether you’re advertising to the U.S. or internationally.